Welcome To Yellow Brick Road Auctions! Follow the Yellow Brick Road to find your heart's desire!!!

 

× Bidding has ended on this item.

Yellow Brick Road Collector's Private Estate Northfield Auction Closed (#910607)

Back To Catalog

Terms & Conditions
Shipping Information
15.00%  Buyer's Premium
This Auction Uses Proxy Bidding.
Ended

Vintage Cleveland Carlings Brewery Red Cap Ale Advertising Display Sign

  Lot # 019
Listing Image
Payment Options Seller Accepts PayPal
Seller Accepts Credit Cards
Details
Condition
Very Good for Age but does show signs of use
Size
10.5" x 8"
Location
2nd Bedroom table
Shipping
Shipping

Lot # 019
System ID # 920748
End Date
Start Date
Description

Vintage Carlings Brewery Red Cap Ale Beer Advertising Display Sign. Some wear on paint finish and scratches due to use and age as can be seen in photographs. 

The owner of Yellow Brick Road Auctions grandfather worked at Carlings delivering this beer to the bar that the current owner's father owned. The Carling Brewing Company originally incorporated as the Brewing Corp. of America, began operations in Cleveland in 1933. It was established by Jas. A. Bohannon, who had come to the city in 1929 as president of the Peerless Motor Car Company.  After 2 years of the Depression, Bohannon informed stockholders in 1931 that they could not sell luxury cars in the face of such poor economic conditions and proposed that the 8-acre Peerless plant, at 9400 Quincy Ave., be converted to a brewery. Bohannon contracted with the Brewing Corp. of Canada for the American rights to Carling's Red Cap ale, which had been brewed in Canada since 1840. E. P. Taylor of Toronto became the first president of the Brewing Corp. of America. The Peerless plant was converted to a brewery under the direction of J. C. Schultz and reopened in 1934. In 1944 the Brewery Corp. of America acquired Cleveland's Tip Top and Forest City breweries, increasing capacity to 1 million barrels annually. Aggressive merchandising lifted sales from 20th to 15th place. In 1944 Bohannon sold his stock holdings to Canadian Breweries, Ltd., giving that firm controlling interest. In 1954 the Brewing Corp. of America changed its name to the Carling Brewing Co. and subsequently bought or built 6 additional plants to saturate all regions of the country with its Red Cap ale and Black Label beer. In 1971, citing "serious physical inefficiencies which result in excessive operating costs," Carling closed its Cleveland brewery, idling 385 workers, and moved its headquarters to Waltham, MA, near its brewery at Natick. From 1972-84, the old Peerless plant saw further service as a brewery for C. Schmidt & Sons, Inc., of Philadelphia.