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Vintage Original California Cooler Advertisment Display

  Lot # 043
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  • Starting Bid: $5.00
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Details
Condition
Very Good
Size
15" x 19"
Location
Basement
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Lot # 043
System ID # 2790667
End Date
Start Date
Description

Vintage California Cooler Advertisement Graphic Mirror Display in Wood Frame. The Original 1985 TV Commercial is shown. 

The original wine cooler was the California Cooler and the California Cooler formula and packaging was the first to be known as a wine cooler. Michael Crete was working in wine and beer sales, and he saw an opportunity. He teamed up with his high school buddy, Stuart Bewley. In the early days, Crete and Bewley did everything themselves to include mixing up batches of cooler, filling bottles and delivering cases to stores in a 1953 GMC pickup. California Cooler took off like a rocket. Crete and Bewley had come from nowhere to sell 10 million cases in 1984.