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Yellow Brick Road Private Estate North Olmsted Part III Auction Closed (#3434976)

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Vintage Benrus 10K Wrist Watch

  Lot # 088
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  • Sold Winning Bid: $37.88
  • 14 Bid(s) View Bid History
  • High Bidder: davebates1165@icloud.com
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Details
Condition
Very Good see description
Size
Stretch
Location
Counter
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Lot # 088
System ID # 3584623
End Date
Start Date
Description

Vintage Benrus 10K Rolled Gold Plated Wrist Watch with Original Band and Box and a Gruen Men's Wrist Watch. Not tested.

Benrus was founded by three brothers, Romanian emigrants in the United States (Benjamin, Oscar, and Ralph). The brand's name is composed of the first and last letters of Benjamin Lazrus' first and last name. They established the company's headquarters in the Hippodrome building on 44th street in Manhattan. The movements of the watches were assembled in Switzerland, where the brothers owned a factory in Choux de Fond. Switzerland was considered at that time the place where exclusive, premium-quality mechanical watch movements were produced. After Benrus decided to use celebrity endorsements as an advertising method, this kicked off their wide popularity. The two celebrities that Benrus Watches so popular in the 1920s were Charles Lindbergh and Babe Ruth.