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Yellow Brick Road Auctions Private Residence Westlake Part I Auction Closed (#5010398)

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​​​​​​​Vintage Darkie Toothpaste Sign

  Lot # 037
Listing Image
Payment Options Seller Accepts PayPal
Seller Accepts Credit Cards
Details
Condition
Very Good
Size
13.5" x 9.25"
Location
Table 1
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Lot # 037
System ID # 5067346
End Date
Start Date
Description

Vintage Hawley and Hazel Chemical Company's Darkie Toothpaste Metal Sign. 
This sign shows Darkie's original logo based of performances by Al Jolson, who's performances featured white actors wearing blackface and relied on racial stereotypes of African Americans to entertain white audiences. It was originally created in 1933 and remained popular in the US until the Civil Rights Movement. The company then remained in Asia and no longer marketed outside of Asia. In 1985, Colgate-Palmolive acquired Hawley and Hazel and after receiving many complaints and criticism changed the name to Darlie and redesigned the image on the packaging to be less reminiscent of Al Jolson's shows and blackface.