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1950's Chalkware Pfieffer's Mascot Johnny Fifer Display Statues

  Lot # 017
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Details
Condition
Good - Fair
Size
7.5" x 5"
Location
2nd Bedroom table
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Lot # 017
System ID # 919107
End Date
Start Date
Description

Two Individual Vintage 1950's Pfeiffer's Beer Chalkware Advertising Johnny Fifer Statues. This mascot was produced by Walt Disney.  There is some crazing and chips as can be seen in photographs due to use and age. Companion pieces in Lot #18. 

Conrad Pfeiffer established C. Pfeiffer Brewing Company in 1889 and started brewing beer in 1892. He produced a Wurzburger beer, an export beer, and a traditional lager called Pfeiffer’s Famous Beer. It was a wage-friendly, Old World beer for the steadfast workforce building a 20th Century America. Business was good, and Conrad Pfeiffer bought a Detroit city block with a rail line running down the middle of it, ready to usher his beer to the city beyond. On the site, he built what could only be described as a blue collar castle.In the early 1900s the original brewhouse was replaced with a new brick deco building, which still stands today. In 1910, brewing became one of the leading manufacturing industries in America. Pfeiffer shipped out to war in the 1940s, supplying our Joe’s in Europe with mascot Johnny Fifer’s taste of home. The olive drab cans read, “Pfeiffer's famous beer follows you around the world in this special overseas can.” The “old time favorite” remained the nostalgic beer of choice when vets returned back to civy life after 1945. Mascot Johnny Fifer (Designed by the Walt Disney Studios) continued to be a centerpiece of Pfeiffer’s cans as well. In 1972 the Pfeiffer Brewing name was purchased by Heilman Brewing Company, which was then purchased by Stroh Brewing Company in 1996. The Pfeiffer name and beer legacy slipped out of mainstream and became a shadow of yesteryear.